There's a moment in every single mom's journey when the weight of doing it all alone becomes almost unbearable. For me, that moment came at 2 AM on a Tuesday in September 2024, sitting on my kitchen floor surrounded by the debris of a life I thought I knew. My 3-year-old son was finally asleep after hours of questions I couldn't answer, and I found myself drowning in a sea of well-meaning but hollow advice:
"You're so strong."
"Everything happens for a reason."
"Just take it one day at a time."
Just hours earlier, I'd been part of a two-parent household. Now, in the span of a single evening, I found myself in full-time solo parenthood—a reality that arrived without warning, leaving no time to prepare for the overwhelming changes ahead.
But what I desperately craved wasn't platitudes—it was honest, practical support from someone who had walked this path and could offer real tools for rebuilding, not just surviving.
That craving became my calling.
Today, I'm thrilled to introduce you to Pen and Purpose Collective, my ghostwriting business born from the intersection of personal experience and professional purpose.
Why A Ghostwriting Business?
Here's the truth: the world doesn't need another generic content creator. What it needs—what YOU need if you're a coach, course creator, or brand serving single moms—is someone who writes from lived experience, not market research.
Most content for single moms comes from clinical studies, surveys, or distant memories. But my content emerges from real-time experience—the challenges I'm navigating alongside you. Every strategy I share, every tool I develop, comes from lessons learned in the moment. I write the content I desperately searched for during those overwhelming transition months—the practical guidance that would have helped me when it felt like the burnout would never end.
The Power of Current Experience
What makes Pen and Purpose Collective different isn't just that I understand single motherhood—it's that my insights come from this morning's victories and last night's struggles. When I write about managing bedtime routines solo, I'm drawing from what worked (or didn't) yesterday. When I discuss finding moments of peace in chaos, I'm writing from the quiet corner where I discovered mine at dawn.
As a two-time domestic violence survivor, I also bring deep understanding of the intersection between trauma, healing, and single parenthood. This lived experience opens doors to serve DV organizations, support groups, and nonprofits who recognize that a significant portion of survivors are also single moms navigating the dual journey of solo parenting and trauma recovery.
Single moms in 2025 face unique challenges:
- Co-parenting through apps and digital calendars
- Navigating remote work while being the sole caregiver
- Managing the mental load without a partner to share the invisible labor
- Building financial security in an economy that assumes dual incomes
- Creating stability in a world that feels increasingly unstable
What Pen and Purpose Collective Offers
Educational Email Courses (EECs) - My signature offering. These comprehensive learning experiences enable brands, companies, and coaches to offer resources with practical strategies producing tangible results. EECs are powerful list-building assets that naturally drive subscribers to your products and services while genuinely serving their needs.
Heartfelt Email Campaigns & Nurture Sequences - Email content that feels like receiving a letter from someone who truly gets your world. These campaigns convert browsers into buyers by building authentic relationships that lead to natural sales conversations.
Authentic Blog Content - Posts that reflect real experiences while strategically guiding readers toward your offerings.
Website Copy That Creates Instant Connection - Copy that speaks the single mom language naturally and builds trust from the first sentence, translating directly into higher conversion rates and customer loyalty.
Social Media Content That Resonates - From thoughtful LinkedIn articles to Instagram posts that stop the scroll, content that drives engagement and directs followers to your core offerings.
SEO Strategy & Implementation - I provide comprehensive keyword research and optimization that reflects how single moms actually search for help at 2 AM—turning organic search into a consistent customer acquisition channel.
Brand Voice Development - Finding the voice that makes single moms feel genuinely understood—communication that naturally builds trust, loyalty, and word-of-mouth referrals.
Content Strategy & Review - Comprehensive analysis that identifies opportunities to deepen connection while optimizing your content funnel for maximum conversions.
For Parenting Coaches & Single Mom Support Groups
If you're a parenting coach or run a single mom support group, you already know the challenge: How do you create content that speaks to the raw, real experiences of single motherhood when you're also managing clients, sessions, and your own life?
Here's how my services transform your impact:
- Instant Credibility: Content written from current lived experience immediately establishes you as someone who "gets it"
- Time Freedom: Focus on coaching while I handle content creation
- Deeper Client Connection: My content helps potential clients feel understood before they even book a session
- Consistent Engagement: Regular, authentic content keeps your community engaged between sessions
- Expanded Reach: SEO-optimized content helps more single moms find your vital services
Your expertise in coaching combined with my authentic voice creates a powerful combination that serves single moms at scale while growing your practice organically.
A Game-Changer for Product-Based Companies
If you're a product-based company trying to reach single moms, here's what you need to know: We don't have time for products that don't work, budgets for things that don't matter, or patience for marketing that doesn't get it.
My lived experience means I understand:
- Which products actually save time (and which create more work)
- What "budget-friendly" really means when you're the sole income
- The specific pain points your product needs to solve
- How single moms actually shop (hint: midnight on our phones)
- The words that resonate versus the ones that feel tone-deaf
Your product might be exactly what single moms need—but if your messaging doesn't reflect our reality, we'll never know it.
The Single Mom Content Difference
Single moms:
- Can spot inauthenticity instantly
- Need practical over inspirational
- Value honesty over perfection
- Seek connection, not just information
- Search differently - using real language, not marketing speak
Who This Serves
Pen and Purpose Collective partners with:
- Mission-driven coaches serving single moms authentically
- Course creators developing programs for solo parents
- Product-based companies seeking genuine connection with the single mom market
- DV organizations and nonprofits supporting survivors who are often single moms
- Support groups and healing centers addressing trauma and single parenthood
- Thought leaders addressing modern parenting challenges
If you've ever worried about:
- Accidentally alienating the audience you're trying to help
- Missing the mark on what single moms actually need
- Your content not reaching those who need it most
- Building an email list that actually converts to customers
Then we need to talk.
The Personal Touch: My Journey Continues
Today, I share my life with my 4-year-old son and a partner who saw the seeds of strength buried beneath the exhaustion and believed in them fiercely. His unwavering encouragement helped me discover this new career path as a writer, and watching the bond between him and my son is one of the most beautiful gifts in my life.
But I haven't forgotten those kitchen floor moments. I carry them with me into every piece I write, ensuring that the content I create honors both the struggle and the strength of single motherhood.
Your Content Advantage
When you work with Pen and Purpose Collective, you get:
- Content that passes the single mom authenticity test
- Copy that builds trust and drives conversions
- List-building assets that grow your audience organically
- Messaging that turns empathy into sales without feeling salesy
- SEO strategy that brings qualified leads to your door
Let's Create Content That Matters
Your expertise matters.
Your mission to serve single moms matters.
Together, we can create content that builds hope, connection, and genuine transformation while driving real business results.
Visit penandpurposecollective.com (launching soon—you'll be the first to know when the launch date is revealed!) or reach out directly at [email protected] to schedule a discovery call.
I don't just write about single motherhood—I write from it. And that makes all the difference.
A Message of Gratitude and Hope
To my readers who have followed my journey through The Single Mom Manuscript, thank you. Your support has given me the courage to take this leap.
You've shown me that vulnerability isn't weakness; it's the birthplace of connection.
As I launch Pen and Purpose Collective, I want to leave you with this: That dream you've been nurturing? That idea that feels too big, too scary, too impossible while managing everything else?
It's not.
If a woman who found herself on a kitchen floor at 2 AM can transform that darkness into a business that serves others, then your dream deserves its chance to breathe and grow.
Sometimes our biggest breakthroughs come disguised as our biggest breakdowns.
So here's to taking chances, to believing that our stories matter, and to building something meaningful from the beautiful mess of our lives. Here's to proving that single moms don't just survive—we create, we build, we transform, and we thrive.
Ready to transform your expertise into content that truly connects? Let's write your next chapter together.
With gratitude and hope,
Emily Holt
Founder, Pen and Purpose Collective
